ALE Spring 2003 No. 309

National Pubs Week: East Anglia Survey

CAMRA's market research for National Pubs Week

Figures in East Anglia showed that only 16% of adults were visiting pubs "once a week or more" and over a fifth (21%) stated they "never" visit pubs.

Who goes to the pub the most?

(based on Dec 2002 figures of who goes to the pub "once a week or more")

North West	45%
Wales / SW	42%
North East	39%
Yorks	29%
Midlands	29%
South/S East	26%
Scotland	23%
East Anglia	16%
London	15%
Overall ave.	29%

Who "never" goes to the pub?

(based on Dec 2002 figs)

London	39%
Scotland	37%
South/S East	31%
Yorks	26%
Midlands	26%
North West	23%
East Anglia	21%
North East	15%
Wales / SW	14%
Overall ave.	27%

Only 50% of the UK visit the pub "once a month or more".
38% of men and only 21% of women visit the pub "once a week or more".
A fifth of men and 34% of women never visit pubs.

Most important factors when choosing a pub?

(in order of importance)

UK	London	South/S East	East Anglia
People who use pub	People who use pub	Friendliness of staff	Quality of food
Quality of food	Cleanliness of bar	Quality of food	People who use pub
Friendliness of staff	Quality of food	Beer brands available	Friendliness of staff
	Friendliness of staff		Cleanliness of bar

Least important factors for East Anglia were "Pub has no piped music", "Sports on TV" and "Choice of wine".

The findings show the importance of staff training to ensure that customers get a quality service every time they visit the pub. Only this will convince them to become more frequent visitors.

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